Environmental Factors Essay Example

Environmental Factors Paper Environmental factors can play a major part in a companys marketing plan. Environmental factors can include social, ecological, political, cultural, technological, and ethical issues. PepsiCo can face all these issues because they are a global company. Many of these issues can affect PepsiCo marketing plan even in different areas of the United States. Larger environmental factors affect the way they market global Ill with different factors having to be considered in each area of the world. A company operates within a larger framework of the external environment that shapes the opportunities and threat to an organization. The external environment for global and domestic marketing decisions is comprised of forces that are part of a companys marketing process but is external to the organization. Those forces include the organizations market, its producers suppliers, and intermediaries. It would be necessary for companies to understand that the environmental conditions because the conditions interact with marketing strategy decisions. The external environmental has a huge impact on the determination of marketing decisions. Any successful company will scan the external environment that affects them so they would e able to respond profitably to the unmet needs and trends in targeted markets. PepsiCo is a large company that conducts both domestic and global marketing and is very well known. One of the main products and one that use everyday is Pepsi. PepsiCo also produces Quaker Oats, Lays chips, Storage, and Tropical orange juice. With the world so focused on ecological factors in todays environment, it is only wise for PepsiCo to align itself with the majority. We will write a custom essay sample on Environmental Factors specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Environmental Factors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Environmental Factors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer PepsiCo continues to be immersed in ecological environmental factors. Domestically PepsiCo has pledged themselves to the Greenhouse Gas Cuts, hoping to reduce gas missions enough to equal the use of 5 million automobiles (PepsiCo. Com). PepsiCo operates a state-of-the-art Frito-Lay plant in Texas that is environmentally friendly and will serve as a model of resource conservation through innovations in renewable energy, alternative lighting, energy efficiency standards, and environmentally intelligent choices (PepsiCo. Com). Internationally PepsiCo beverage and snack has implemented a number of water projects such as the one used in Europe, India, and Latin America where rainwater is harvested to help replenish aquifer supplies (PepsiCo. Com). Without complete market research, a company can encounter humorous and Often embarrassing disappointments when it comes to cultural environmental factors. Pepsins marketing managers learned a tough lesson about the language differences and how a successful English based product slogan can become lost in translation. The Taiwanese consumers were reported to be taken aback by the Pepsi slogan Come alive with the Pepsi Generation, which translated into Taiwanese reads Pepsi will bring back your ancestors from the dead (Henderson, 2009). This marketing mistake caused obvious embarrassment among Pepsins top marketing managers, Hough this would not be the last time that they were too hasty in their pursuit of the international marketplace. The political environment includes the governmental or special interest groups that will influence and limit the various organizations or individuals in a given society. An organization will hire lobbyists to influence legislation and will run ads that state their point of view on public issues. The number of special interest groups has grown in number and power over the last three decades that puts more limitations on marketers. An example of this would be an example of response by marketers to special interests is green racketing, the use of recyclable or biodegradable packing materials as part of a marketing strategy. Social and cultural forces are the most difficult uncontrollable variables to predict. The marketers must be able to understand and appreciate the values of the environmental in which they operate. The social/cultural environment is made up of forces that will affect the societys basic values, perceptions, preferences and behaviors. The U. S. Values and beliefs include equality, achievement, youthfulness, efficiency, practically, self-actualization, and freedom. The changes in a social/cultural environment affect the consumers behavior, which in turn will affect the sales of products. The trends in social/ cultural environmental include individuals that will change view of themselves, others and the world around them while moving toward self- fulfillment. Technology can influence domestic and global marketing decisions and marketing and public relations common sense, especially when it opens any number of doors to being able to tap into a vast global marketplace. Information technology is increasingly becoming important as an enabler to being able to operate efficiently, interfacing with consumers and maintaining uncial accuracy and effectively managing resources. PepsiCo has embarked on a multilayer business process transformation initiative that includes the delivery of a SAP (a computer system that will link all of PepsiCo systems and processes) enterprise resource planning application (PepsiCo. Com). This application will help to divert the possibility of PepsiCo not being able to process transactions accurately and effectively or remain in step with the changing needs of the trade, which could result in the loss of customers. Failing to deliver this application on time or anticipate the necessary deadness and training needs could lead to business disruption Minority populations are growing faster then the population overall. Each year, racial and ethnic minorities constitute a greater share of potential consumers, employees, and retail customers. Because of this PepsiCo employees receive human rights training in which they explore the human rights intrinsic to all and the importance of sustaining an inclusive nature (PepsiCo. Mom). PepsiCo code of conduct requires all employees to follow local employment laws and regulations, including labor laws and treatment of employees. This type of thinking and training helps to show itself in the marketing practices of the company. In being able to achieve a high standard for ethical, social, and environmental views PepsiCo has helped to ensure that their reputation will take no damage which could result in a rejection of their products by consumers and a loss of br and equity (PepsiCo. Mom). Environmental factors can significantly influence domestic and global marketing decisions. As such, it is an organizations marketing managers responsibility to research legal, social, ecological, cultural, technological and ethical factors that may negatively impact the success of a product marketed. Past, present of future, it pays to invest in market research in the hope of revealing the potential of all environmental factors before launching a product or service domestically or globally. In conclusion, by assessing external factors will enable the company to position itself within its operating environment. A number of macroeconomic factors will have affected any company, and will continue to affect it. Environmental factor assessments help to gauge the direction and strength of he major trends that shape a particular industry. Sometimes these pose a threat while other times they can create new opportunities. In assessing the environment, it is important to find new business opportunities, new market places, and companies with which some form of cooperative arrangement can be developed.

How To Write a Victim Impact Statement

How To Write a Victim Impact Statement Among the most effective tools victims have in the fight against crime is the victim impact statement, used at the time of sentencing of defendants, and in many states, at parole hearings. All 50 states now allow some form of victim impact information at sentencing. Most states allow either oral or written statements, or both, from the victim at the sentencing hearing, and require victim impact information to be included in the pre-sentence report and given to the judge before imposing sentence. In a majority of states, victim impact statements are also allowed at parole hearings, while in other states a copy of the original statement is attached to the offenders file to be reviewed by the parole board. Some states allow these statements to be updated by the victims, to include any additional impact the original crime has had on their lives. Part of the Justice Process In a few states, victim impact statements are even allowed a bail hearing, pretrial release hearings, and even plea bargain hearings. For most victims of crime, these statements provide them an opportunity to focus the courts attention on the human cost of the crime and allow the victims to become a part of the criminal justice process. More than 80 percent of crime victims who have given such statements consider them to be a very important part of the process. In some states, but not all, the law allowing victim impact statements specifically require the judge (or parole board) to consider the statements in making a decision. In those states, the victim statements indeed have more impact on the judicial process and outcome. Elements of a Victim Impact Statement Typically, a victim impact statement will contain the following: The physical, financial, psychological or emotional impact of the crime.The harm that was done to family relationships by the crime, such as the loss of a parent or caregiver.Descriptions of medical treatment or psychological services required by the victim as a result of the crime.The need for restitution.The victims opinion of an appropriate sentence for the offender. How to Write a Victim Impact Statement? Most states have a Victim Impact Statement form available for victims to complete. If the state does not have a form, focusing on the questions above is helpful. Also, all states have victim assistance programs. If you have questions about completing the statement, you can always contact the victim assistance program and ask for help or clarification. Completing Your Written Statement: Many people will be reading your statement including the judge, attorneys, probation and parole officers, and prison treatment personnel. The answers should be written neatly or typed.Completing the answers on a separate piece of paper will allow for errors to be fixed before transposing the information on to the final form. Ask for additional forms in case you make a mistake or decide to re-word your answers.When completing a form, it is not mandatory that the answers fit into the space provided. Include additional sheets when necessary.Try to keep the answers concise, but do write descriptively. You want to express the depth of how you feel (fear, trauma, and severe loss) and by using descriptive words, it will people identify with your experience. What Should Be Discussed on the Form Discuss how you felt while the crime was taking place or the emotional impact this crime has had on your life. Discuss the physical, psychological, and financial impact of the crime. Use specific examples of how the crime has changed your life. Document and itemize financial losses, as a result of the crime. Include both major and minor losses. For example, loss of work, the expense of moving, the cost of gas to go back and forth to doctors offices as a result of an injury incurred during the crime. Also, include future expenses. What to Avoid Do not include information that identifies your physical address, phone number, place of employment, or email address. The defendant will have access to your letter or the statement you read in court and could use the information to contact you in the future. Do not introduce new evidence not covered at the trial or repeat evidence already presented. Do not use derogatory or obscene language. To do so will diminish the impact of your statement. Do not describe any harm that you hope the offender will experience in prison. Reading an Impact Statement in Court If you do not feel that you can read your statement in court, or you become too emotional to finish it, ask for an alternate or family representative to read it for you. If you want to show a picture or some other object while giving your statement, ask the courts permission first. Write out your statement before speaking to the judge. Reading a statement can become very emotional, and it is easy to lose track of what you are saying. Having a written copy will help you cover all of the points that you want to convey. When you read your statement, focus on speaking only to the judge. If you want to speak directly to the defendant, ask the judges permission to do so first. Remember, directing your comments to the accused is not necessary. Anything you want to convey can be done by speaking directly to the judge. How to Avoid Being Manipulated by Defendant Do not let the defendant manipulate you into losing your control. Many times criminals will purposely try to anger the victim during their statement so that they do not finish. They may snicker, laugh, make sarcastic faces, yawn loudly, or even make obscene gestures. Some criminals will even shout out derogatory comments about the victim. By staying focused on the judge, the criminal will not be able to sabotage your statement. Do not express anger about the trial, the attorneys, the court or the offender. This is your time to express the pain you have experienced and influence the sentence the defendant will receive. Anger, explosive outbursts, using obscene language or making reference to what kind of harm you hope the defendant will face in prison will diminish the impact of your statement. Laws regarding victim impact statements vary from state to state. To find out the law in your state, contact the local prosecutors office, the state Attorney Generals office, or a local law library.

Reflective report Essay Example | Topics and Well Written Essays - 3750 words

Reflective report - Essay Example For the purpose of research, I have selected six banks, three from traditional banking sectors based in the United Kingdom (UK) and three from Islamic banking sector (Hennink, Hutter and Bailey, 2010; Wolters, 2013). I have selected performance of the banks from two different periods, that is, the pre-financial crisis era between 2005 and 2007 and post-financial crisis era between 2008 and 2012. The reason behind selection of these two periods is that it justifies the earlier studies by a number of authors that has been mentioned in the literature review. To analyze and compare the performance of the banks I have calculated financial ratios so that financial performance of the banks can be compared. The main purpose of conducting ratio analysis was to analyse the capital adequacy and profitability of the banks in context of different countries. Financial ratios were considered appropriate because these are standard measures and can be compared easily. Furthermore, to examine the position of Islamic banks with respect to that of the UK, hypothesis was tested using T-test. In the hypothesis testing, performance of Islamic banks was better that that of conventional banks was considered as the null hypothesis (Alexander, 2001). Sampling is an important part of any realistic research and there is a number of sampling methods that can be implemented in a research. However in my paper, I have implemented purposive sampling so that within a convenient sample size, appropriate research can be conducted. Purposive sampling is important from the context of this research because under this approach, the samples are selected based on certain specific characteristics that represent the population. Since the analysis was conducted based on financial data of banks, I did not conduct any primary research. Instead, the numerical figures were collected from annual reports of banks and information regarding the literature review was gathered from